No Bs and im all about buying brand name stuff, all my boats use or have DEKA( east penn) in them but the last 3 I have opt to use for vehicles including my turck have been auto zone duralast brand, yellows. The warranty is excellent, they are made by Johnson/control. Alot of people do not know that most of these batts are made by one of a few big companies. JC has always had a good record. Have had a duralast in moms cadi now for the past 6 years and it is still going great, better then both delcos that I have had in the truck and the car.