NEW ELCTRIC vehicle company RIVIAN CC Truck and 7 seat SUV.
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Rivian's first electric pickup truck, the $67,500 R1T, is MotorTrend's Truck of the Year (2022)
MotorTrend on Monday named the R1T, the first consumer model from electric-vehicle startup Rivian, its 2022 Truck of the Year.It's never a bad time to win an industry award, but Rivian snagged the "Golden Calipers" at a pivotal time for its business. The Amazon- and Ford-backed startup went public last month and is working diligently to prove to investors that it's a legitimate automaker and a worthy challenger to Tesla, which has dominated the EV market for a decade.
"The Rivian R1T is a monumental achievement and astonishes with a quality of design, engineering, materials, and technology unmatched in trucks today, while providing a driving experience like that of a high-performance luxury car," said Ed Loh, MotorTrend Group's head of editorial.
Rivian launched deliveries of the R1T in September, three years after revealing a prototype to the world at the 2018 Los Angeles Auto Show. The $67,500 all-electric pickup aims to be a rugged, more outdoorsy alternative to Tesla's cars and SUVs. It features four-wheel drive, a slew of interesting features, and tremendous off-road capabilities, all wrapped in a sleek, luxurious package.
It's the first electric pickup to hit the road in the modern electric era, beating out upcoming battery-powered trucks from Ford, General Motors, and Tesla. Rivian plans to start delivering an SUV based on the same underpinnings, the R1S, next year.
In doling out its annual award, MotorTrend judges new or sufficiently revamped trucks across six key areas: safety, efficiency, value, advancement in design, engineering excellence, and performance of intended function. Rivian beat out three other finalists to win this year's title: the 2022 Ford Maverick, the 2022 Hyundai Santa Cruz, and the 2022 GMC Hummer EV, which is set to start reaching customers this month.
In November, MotorTrend gave its Car of the Year award to EV startup Lucid Motors for that company's first vehicle, the $169,000 Air luxury sedan.
Rivian R1T Electric Pickup Truck Named MotorTrend Truck of the Year (businessinsider.com)
#36
If anyone has ever worked in a trade this is basically your life. The higher ups tell you to do XYZ and then you, with your years of experience, try to explain why it won't work but they just keep pushing it on ya








