Chrysler Group to Increase Size of HEMI Badge
2005-04-29

[ DaimlerChrysler's press release ]

Chrysler Group to Increase Size of HEMI Badge

Size of badge increases 145 percent
Take-rate for the HEMI is 44 percent
556,614 HEMI engines sold

Auburn Hills, Mich., Apr 20, 2005 - Chrysler Group is building a bigger, better HEMI badge.

"By increasing the size of the HEMI badge, we're building awareness and helping our customers communicate what they're packing under the hood," said George Murphy -- Senior Vice President, Chrysler Group Marketing. "With more than 500,000 sold, the HEMI V-8 engine continues to resonate with consumers. The HEMI has become a brand within our brands. Across our Chrysler, Jeep and Dodge lineups, the take-rate for the HEMI is 44 percent."

For Chrysler 300, Dodge Magnum and Jeep Grand Cherokee, the HEMI badge will increase 145 percent in size. For Dodge Ram and Durango, the size of the HEMI badge will increase 136 percent.

Link: http://www.thehemi.com/news.php?id=20050429-1

 

lol...I guess if you don't have the package, make the codpiece bigger...

 

ridiculas

 

The poor 426 never had a badge like that.

 

good.. even more weight to slow them down LOL

 

I knew it was a guy thing before seeing the VP name.....bigger is always better, right?!? At least this is what I tell my wife.....

 

Anything more to get sales....dumbasses.

 

 

joe dirt and his infamous hemi (something) will always pop in my head when i read or see hemi. oh yea, gotta have the big foot gas pedal...

 

A friend's 13 yr old daughter asked if my Sierra had a hemi after I floored it once. I told her that was made by a different company but don't know if it registered. But you can see how advertising affects people;especially if they don't know much if anything about them. Anything in a truck that is even a little fast will make them think 'hemi'.